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Ame Cafe

CASE STUDY

The cafe owners wanted us to “keep it simple,” and we agreed. Simplicity and Parisian chic were crucial for creating a branding concept that would fit this Philly-based cafe’s vibe. Âme, French for “soul,” was designed to inspire people to live in the present over a cup of coffee or delicious pastry rather than the traditional hustle and bustle effect coffee houses have on us. So, we gave Cafe Âme a colour scheme and identity that matched its ethos: a place for people to enjoy their café experience truly, whether in-house or takeaway.

CLIENT

Ame Cafe

INDUSTRY

Food and beverage

LOCATION

USA