CASE STUDY

Developing the logo, branding, image, and packaging for this concept was an experience as sweet as the delicious cookies and cakes Break’s creator was selling. This limited-time concept came right in time for Ramadan and revolutionized how people treated themselves to an indulgent dessert that was so good that it was worth the calories. Because we all deserve a Break, right? After countless cookies and sourcing the most awesome tins that our wives, friends, and family members have been using as Tupperware and hairpin storage kits, we launched Break and have been craving those Monstarrous cookies since then.